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Bachelor Degree: Mass Communication


A bachelor degree in mass communication exposes students to the proper communications environment. Through the course of study and the close mentoring by the lecturers, the student polishes his writing and verbal communication skills.

The critical thinking and analytical skills acquired through in-depth investigation of contemporary social issues, give them the ability to analyze and appropriately react to any situation that might arise; a crucial necessity in the field of communications.

For instance, as a journalist, a student will be fast to see the overall picture of an issue and will be able to conceive a well-balanced news story. As a public relations professional, he will be able to visualize and put into practice innovative strategies for building and promoting the brand of a company.

A well-trained bachelor degree graduate from the field of mass communication possesses all the crucial qualities necessary to think on their feet and quickly absorb and understand any issues the company might be facing.

A bachelor degree in mass communication should also equip graduates with the most basic requirements like thinking and analytical ability, as well as effective writing and verbal communication skills. Other specific job skills can be acquired on the job.

The skills acquired through a mass communication education are not confined within any particular job scope and are applicable across a broad range of careers. Students graduating with a degree in mass communication can find employment as journalists, editors of publishing houses, public relations and corporate communications professionals, as well as fields like advertising, event management and even marketing.

Other than the communications sector, the global nature of the skills truly transcends all careers and ensures that even the business world is thrown open before the young mass communication graduate. In fact, once you've acquired great writing, verbal communication, thinking and analytical skills, there will be no limit. The broad expertise acquired through the mass communication course allows the student to adapt and transform his skills to the requirements of any career.

However, to be suited to study mass communication, you should have a passion for language and words; you should have an innate ability to express yourself through words, whether it's through writing or verbal communication.

Another important trait that a student of mass communication should possess is exceptional thinking ability. The high level of sense-making combined with excellent organizational skills and an eye for detail, exemplifies the ideal characteristics of a mass communication student.

The most important factor that students should look at before choosing to enroll in an institution of higher learning is the quality of instructors. The lecturers in mass communication should be industry-experienced so that the education received at the institution has a direct bearing on the future career of the student.

By bringing industry-relevant knowledge into the structure of the course, students are well prepared and have a holistic picture of the issues of the communications industry and the system also has to rise to the situation of making students think both analytically and laterally.

Finally, it's important that the course combines insightful theoretical knowledge with adequate practical exposure. This will stand them in good stead once they complete their studies and are ready to enter the working world. Indeed, the field of communications is not just intellectual but also requires hands-on experience.

Michael Russell Your Independent Bachelor Degree guide.


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